The creation last month of the tanning association, made up of 1,400 salon owners, steps up the $5 billion industry’s campaign to defend itself against mounting evidence of the harms caused by indoor tanning. Already, industry members have mounted an extraordinary effort to portray doctors and other health authorities as conspiring to unnecessarily scare the public about tanning, as FairWarning reported in August.
The tanning association describes its strategy in a document bearing its letterhead that was posted last month on TanToday, an online industry forum: “Promoting the indoor tanning industry will require retention of scientists throughout the world to help us debunk the scientific reports being used against us, and a major PR and lobbying campaign to bring the truth about indoor tanning to the government and to the public at large.”
Even before the new group formed, the industry was trying to prevent states and local governments from passing laws making it illegal for teens to tan indoors. At least 30 states already have imposed some limits on teen tanning and Vermont and California ban anyone under age 18 from using a sunbed.
The industry has argued that tanning is a good source of Vitamin D, which is created by the body in response to UV light. It blames dermatologists for scaring people about exposure to the sun and inducing an epidemic of vitamin D deficiency in the process.All of this is familiar to anyone who has followed the battle against smoking and common sense suggests that the result will eventually be that people no longer will think that being tan is cool, just as smoking is no longer cool. You can do it at your own risk--but then don't ask the public to pay your medical bills later on...
No comments:
Post a Comment