Launched by LELO, a Swedish intimacy company dubbed “the Apple of the pleasure product industry,” HEX condoms represent one of the first major advances in condom technology since the reservoir tip was added almost 70 years ago.
LELO engineers spent seven years developing their new condom, driven by one crucial discovery: it didn’t require new materials but an upgraded structure.
“The challenge was to make something radically different with a material already approved for condom use," Filip Sedec, LELO founder and inventor of LELO HEX, told Mashable. "We did this because people need to be having great, safe sex today, not ten years from now.”So, with any luck, there will be even better news than expected when this year's Contraceptive Day rolls around in September.
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